Our algorithm dynamically prices content from a “base” cost. Where royalty free content is concerned, this is against a rate which reflects both technical quality and usage. Where rights managed content is concerned, the model is more sophisticated and can accommodate distribution of revenue to participants to the rights including user generated content creators. Prices reflect specific usage requirements and term and can accommodate discounts on “associated” clips. For instance, an alternative camera angle of the same shot may be offered at a discounted rate after the first clip to “upsell” the user and increase the aggregated revenues for rights holders.  Conversely, a “reserve” or a “negotiation” clause can be built into the algorithm to trigger a manual negotiation or bidding process on high-value clips and collectibles. Once fully developed and integrated, each clip on our platform will have a base price and users can see the level at which that clip is trading, either increasing or decreasing in value to reflect consumer demand. Content which is “trending” will have a higher price than less popular content and rights holders, content creators and buyers are able to track the value of each clip at any time, much like a stock exchange.